Is a WordPress Website Enough to Address the Needs of Your Business?

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We all know that WordPress offers ample themes that adhere to mobile responsive design. So, let’s further narrow down the question: Is a mobile-friendly WordPress website enough to run your business successfully? As a business owner, it might be cumbersome for you to understand the differences between mobile-friendly vs. mobile-optimization vs. responsive designs. Let’s address the elephant in the room by answering the below questions.

What is a mobile-friendly website?
What is mobile optimization?
What is responsive design?
What type of design best suits my business standards?

Google analyzes and rewards web pages on its SERP based on the degree of the page’s mobile-friendliness. As a business owner, you might conclude that having a mobile-friendly website is enough. It is indeed good for Google’s bots. When it comes to your users, you need to look at the design strategy from a different perspective.

Often, it will be hard to know where to begin with. During those times, go straight away to your Google’s webmaster tools. In simple terms, mobile-friendly websites are nothing but a minified version of your desktop website.

One of the critical aspects of delivering your web content in a mobile-friendly fashion is to have a focus on the font size. The best practice is to have at least a 14pt or 16pt font size for your desktop website. It might seem to be bulky at first. But when it comes to mobile devices, the size shrinks and when font sizes are shrunk, they become hard to read. If your content is hard to read, then Google will consider your web page as non-mobile-friendly.

Though your website is mobile-friendly, it doesn’t change the fact that the website was designed with desktop real-estate in mind. So, your website may be functional, but it may not be as user-friendly as it could be. Here’s where mobile optimization of websites kicks in.

You must understand that all mobile-optimized websites are mobile-friendly, but not all mobile-friendly websites are mobile-optimized. Mobile optimization involves devising a mobile-first strategy. As a result, these websites are designed for smaller screens, Hence, the website will reformat itself for mobile users and there is no need to minify them.

Some of the visible highlights of a mobile-optimized website include:

 

Implementing single-column layout
Thumb-friendly, easy and simple navigation
Large graphics with white-space borders for those of us with large fingers
Focus on formatting to enhance maximum readability
Scaled-down image sizes for quicker load times

When compared to desktop/laptop users, mobile users are on the go and are looking for quick answers to accomplish tasks. For example, a mobile user might look for answers like movie reviews, restaurant reviews, directions, etc. On the other hand, they read blogs and other information on their laptops/desktops.

Ultimately, the objective of a mobile-optimized website is to deliver a website that can be as seamless as possible for mobile users. In a nutshell, mobile users are looking for quick and efficient ways to identify solutions to their problems and mobile optimization helps you to do the same.

Responsive design takes up your website where mobile optimization left your website. When your website is built with responsive design strategies, it starts to adjust itself or respond to the display size of the respective device.

When it comes to responsive design, it reformats and restructures your website for any device, irrespective of the display size. Mobile optimization does the same for mobile devices only but not for tablets, laptops with smaller displays, or desktops with larger monitors. This is where responsive design kicks in and scales up or down the website elements to pertinent devices.

Also, your website becomes flexible and offers a great user experience to your users across devices. It’s the only option available to have a good look and optimized usability on any device.

A recent study found that adults spend an average of 2 hours and 51 minutes on mobile devices daily, but only 2 hours and 12 minutes daily on desktops. Mobile-first is a design strategy that encourages the design of the mobile version of the website first over the traditional desktop version. The same strategy goes for the products designed for mobile users.

Let’s understand the root cause of design issues. When you try to include several features into a single web page or app screen, you start getting design issues. Try to implement a simpler and cleaner design structure when you have a mobile-first strategy. So, you will now prioritize the most important features and include them in the mobile design, and implement the other features on the desktop version.

You can find the answer to this question by answering the below questions:

What is the purpose of your website?
What do you want your website to do for visitors?
What devices are you expecting your visitors to be accessing your site from?

Websites are built for a purpose: to take the users on a digital journey that is as seamless as possible. When your website is intuitive and easy to navigate, you are more likely to get higher conversions.

Also, what is the budget you have allocated to design and develop your website? In general, mobile-optimized and mobile responsive websites are on the higher end; whereas mobile-friendly websites are budget-friendly. Because mobile-friendly and mobile responsive websites demand longer to design and develop.

As a business, when you look at the bigger picture for the long run, the functionality, features, and usability rendered by a responsive website or mobile-optimized website will yield a higher ROI than a mobile-friendly website.

Wrapping up

Revisit your ideal customer profiles and think about them. What is the value or experience you want them to experience while surfing through your website? Fine-tune your website for that experience.

For further details and queries, feel free to send an email to info@engagebranding.com.

SEO:

Focus Key phrase: WordPress website

Meta Title: Is a WordPress Website Enough to Address the Needs of Businesses?

Meta Description: Having a WordPress website for your business is great, but is that enough? Learn how you can further enhance the user experience of your WordPress website.

URL: is-a-WordPress-website-enough-for-your-business

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