A Guide to Website Push Notifications & 5 Best Push Notification Plugins for WordPress

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A Guide to Website Push Notifications & 5 Best Push Notification Plugins for WordPress

One such effective method to engage and retain your audience is sending Push notifications.This method has become quite popular among marketers since it helps you connect with your audience even when they are not visiting your website.

Contact forms are short, web-based forms, usually with fields asking for general information. They provide a way to receive messages from your visitors without revealing your email addresses. It helps you get feedback from customers and help connect you with your users in a hassle-free manner directly through your website. A simple contact form with no irrelevant fields can help make your website user-friendly. It also provides users with a sense of trust.

Without further ado, let’s discuss what push notifications are and why you should use them.


What are Website Push Notifications?

Small clickable messages that you receive in the notification area of your mobile device or the messages you see on the bottom-right corner of your computer’s screen are ‘Push Notifications.’
These notifications help you reach your users and send them target-based messages, which generates more traffic and thus leads to conversions. They help boost sales, increase recurring traffic and keep the users engaged by letting them know about your business’s latest updates and offers.


What are Website Push Notifications?

Push notifications are easy to implement and follow a simple mechanism.

After installing a suitable plugin for Website Push Notifications, you can set up an opt-in consent box to ask for the user’s approval. This consent helps you target the audience interested in your business and genuine customers.

The dialogue box is displayed on the top whenever a new user visits your website.If the user gives you consent, you can send them timely push notifications about the deals, promotions or updates about your business.


Reasons You Should Opt for Website Push Notifications

Web Push Notifications, if used wisely, can add immense value to your business. Below we will discuss some of the primary reasons for using Web Push Notifications and understand why they are essential for marketing.


Audience segmentation

For successful campaigns, it is crucial to know your target audience. Be it an email campaign or a push notification, instead of generating standard content for all users, customizing messages for different groups brings better results.
With the automated segmentation tool in the website push notification plugins, you can categorize the users based on their actions, location and device.


Increased Conversion Rate

Push notifications boost the conversion rate; by sending timely messages, they can help drive organic traffic.

You can keep the users engaged by sending the latest news or special offers, and in return, they can evaluate the benefits of your company and easily make a purchase.

You can set up a special discount notification to create a sense of urgency in the user’s mind to help you get more sales.


Wide reach

Push notifications boost the conversion rate; by sending timely messages, they can help drive organic traffic.

They are highly compatible with all major operating systems including, Android, Windows, MacOS and browsers like Firefox, Chrome, Safari and Opera. Because of this support, push notifications can reach upto 80% of internet users. 

They can generate high ROI for businesses and increase your daily traffic by up to 25%.


No personal user data required

Most people are hesitant to give out their names and email with the fear of spam.

With the Website Push Notifications, no such information is required. You only get to take the permission for sending notifications and that’s it! This helps build trust and gives a secure feeling to the user.

Unlike descriptive content for emails to attract users, these notifications are short and targeted and help gain users’ attention in a short time.
5 BEST WEBSITE PUSH NOTIFICATION PLUGINS FOR WORDPRESS

WordPress is the most popular CMSthat powers around 40%  of all websites on the internet. If you have a WordPress website, you would know that with millions of new posts published on WordPress every month, keeping your marketing strategy updated is essential.

This is when WordPress Push Notifications come in. They act as an effective marketing tool for your business and are ranking higher than other marketing tactics.

Let’s have a look at some of the best push notification plugins for WordPress.



OneSignal is one of the most popular push notification plugins used worldwide. It is an all-in-one push notification service that helps you increase user engagement and bring back visitors to your site with customized notifications.

It also allows you to send notifications, emails and SMS to your users along with A/B testing to see which ones have a better conversion rate.

The plugin is free to install and integrate and is compatible with almost all browsers and devices.

Highlighted Features

Real-time
reportinTriggered notifications and targeted segments
Triggered notifications and targeted segmentsReal-time analytic
Easy setup
Automatic notifications with reminders

Pricing:

OneSignal is free to install however; the free plan comes with essential features and allows you to send up to 10,000 web push notifications and unlimited mobile app push messages per month. The premium plans come with advanced functionalities and start at $9 per month.



Push engage, one of the best web push notification software is trusted by more than 10,000+ companies for their notification campaigns.

You can manage multiple sites with a single PushEngage account, and it is a perfect solution for beginners and advanced users. It works on both HTTP and HTTPS websites and supports all devices and browsers.


With accessible Attributes API, you can even personalize notifications with your subscriber’s first name or any other available details.

You can see everything you need to know about the opt-in rates, total clicks, CTR or auto-notifications through the dashboard.

Highlighted Features

Multiple browser support
A/B Testing
Triggered Notifications
Goal Tracking & Analytics 
Automatic Drip Campaigns
GDPR Compliant

Pricing:


The plugin is free to install with a limit of 2500 Subscribers and up to 120 notifications per month. The Business plan starts at $29 for up to 5000 subscribers and the premium plan at $59 with a limit of 10,000 subscribers.



  WonderPush is one of the best premium push notification plugins for WordPress. The tool focuses on speed and allows you to reach your users faster than your competitors.

It comes with a dashboard showing real-time reports, a visual editor and scheduled post automation.

The plugin includes A/B testing features to run experiments and find the best-performing campaigns. You can maximize the performance of push notifications with the tracking system in it.

It is compatible with any iOS App, Android App and Website and is also GDPR compliant.

Highlighted Features

Timezone management
Event-based targeting
Segment-based automation
Visual notification editor
Real-time reports with built-in metrics
Scheduled and Periodic automation for sending out notifications

Pricing:

WonderPush is a premium plugin with the most affordable plan starting at just €1/month with unlimited push notifications. Additionally, there is a 14-day free trial to test the product before purchasing it.


The following plugin on our list is Webpushr, a simple web push notification plugin that offers a range of templates for customization.

It is a feature-rich plugin that supports both HTTP and HTTPS websites. It is designed to integrate seamlessly with WordPress and WooCommerce. Once set, you can quickly start sending push messages to your site visitors anytime you like.

You can use emojis and images to make your notifications attractive and clickable. It is the fastest growing platform on which marketers and developers can rely. Webpushr offers the best support for WooCommerce sites. After configuration, you can automatically send alerts for new products, price drops, sales promotions and abandoned carts to the users.

Highlighted Features

User Segmentation
Event-Triggered Notifications
Opt-In Prompt Customization
Automatic Notifications
Supports popular browsers like Chrome, Firefox and Safari

Pricing :

The plugin has a free plan available which gives you up to 10,000 subscribers and unlimited notifications. The premium plan starts from $29/month for up to 50,000 subscribers and more additional features.

Subscribers is a simple push notification WordPress plugin with an intuitive UI. You can schedule your notifications ahead of time and trigger them based on time and location for a targeted audience reach.
It is an ideal choice for marketers looking for a new and effective channel to reach their audience.
Be it news, sales, order status, special offers, events or anything else you can think of, the plugin allows you to do all hassle-free.

Highlighted Features

 Supports most of the desktop and mobile browsers like Chrome, Firefoxand Opera.

Daily analytics report

HTTP and HTTPS supported

Powerful segmentation tools to target a specific group of users

Easy integration with the top e-Commerce providers

Real-time reporting and tracking 

GDPR compliant

Pricing

Subscriber is a Free plugin with a limit of up to 200 subscribers. The free version comes with all the necessary features, along with basic customer support. For the advanced features, the plugin offers two plans. $29/month and $99/month for a limit of up to 10,000 and 50,000 subscribers, respectively.

 

CONCLUSION

For any business, WordPress Push notifications can be considered an effective marketing strategy. Using this strategy, you can send a relevant, thoughtful and timely notification to the users. If done with precision, they will help your business find a better place in the market and grow with ease.

 

We have covered 5 of the Best WordPress Website Push Notification Plugins that topped our list. Did we miss out on your favourite? Let us know in the comments; we love your feedback.

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