8 Best Email Marketing Tools FOR WordPress (Free+Paid)


8 Best Email Marketing Tools FOR WordPress (Free+Paid)

Businesses use marketing strategies to promote products and services they offer. These strategies help them collaborate with their audiences effectively.

In the digital era, where internet users are increasing every day, you cannot deny the significance of digital marketing. It helps you reach large audiences and is cost-effective than other traditional marketing methods.

Among the most common digital marketing tactics, email marketing is the most effectiveand affordable strategy.


Emails have genuinely stood the test of digital time. It has been one of the oldest marketing strategies for businesses and will likely continue as the preferred medium of communication among professionals.

Email marketing is vital for any business to thrive and survive. It allows you to build relationships and connect with your customers on a personal level. You can stay in touch with your users, prospective leads and past customers to keep them invested and engaged.

According to a Content Marketing research report, almost 85% of professional marketers use email marketing as a proven technique for generating leads and nurturing their audience.

A well-defined and segmented email list is the heart of any email marketing activity. However, building your email list manually can be time-consuming and labour-intensive.

This is where email marketing tools come in!

They make the task simpler by automating your emails and let you have complete control over them. With their handy interface, you can create new emails and edit or save the content to design emails at your pace.


WordPress has several email marketing plugins which can simplify your work in a matter of minutes. Depending on your needs, you can select any of the plugins.

We have combined here the list of eight best email marketing toolsthat can help accelerate the growth of your subscribers and scale your business.

Let’s begin!

The first on our list is Creative Mail, an all-in-one solution for WordPress and WooCommerce. It simplifies email marketing campaigns and event promotion.

This plugin is perfect for newsletters and announcements, event promotion, providing updates and more. You can create fantastic email campaigns right from your WordPress dashboard. With the marketing campaign map-view, you can see who is opening your emails and on what devices.

Key Features:

Advanced multi-step automation
Simplified Opt-Out Management
Blog Post Content Syndication
AI created templates
Amazing stock images


The basic plugin is free. The premium packages start at $5 for a month.


Hubspot is one of the most influential and easy to use multi-purpose plugins that enables you to grow your business through its email marketing.Its drag and drop email builder has over 20+ pre-designed templates to help you get started. You can create beautiful, professional-looking emails to attract and engage your audience.

The plugin has free CRM integration, sales and services tools and is ideal for anyone who wants to streamline their business. The built-in marketing analytics makes it easy to understand which marketing actions are driving more sales.

Key Features:

 Seamless integrations with over 400 tools
 Live chat and chatbots
 Fully responsive
 Forms and pop-ups builder
 Optimize email campaigns with A/B testing and analytics


The plugin is free for up to 2000 emails per month with upgraded solutions starting at $50.


Mailpoet is an all-in-one solution for newsletters and email marketing. You can create custom opt-in forms and pop-ups and send automated emails using an intuitive drag and drop builder.

You can design beautiful emails from scratch or use responsive templates. It offers many WooCommerce features to help run your e-commerce store like a pro by sending product recommendation emails and more.

You can send unlimited emails to up to 1000 subscribers. With the upgraded advanced features, you can take your marketing campaigns to the next level.

Key Features:

 Easy configuration
 Translation ready
 Analytics to view open and click rates
 Set up multiple subscribers list
 Send automated welcome emails
 WooCommerce email customizer
 Create and add a newsletter subscription form


The basic plugin is free. The pro plan starts at $13 per month for premium features and scales up with the subscribers count.


The Newsletterplugin is a popular self-contained email marketing solution for your business. With no complex set-up requirements, you can segment your email list to target a specific audience. With the easy to use drag and drop composer, you can build responsive newsletters and emails in a fraction of time. To enhance the functionality, it offers several extensions and an advanced tracking option. There are many free and premium add-ons to help you improve and automate your work at a professional level.

Key Features:

 GDPR compliant
 WooCommerce compatible
 Customizable subscription widget, page or custom form
 Responsive and mobile-friendly
 Integration with the WordPress User Registration. SMTP-Ready (with free add-on)


In addition to the free version, the premium packages start at $69 for more advanced functionalities.


Email subscribers and newsletter is a full-featured plugin that provides everything you need to create and manage a list without third-party integration.

It is an excellent option and offers a decent amount of automation potential. You get alerts about the new subscribers, and the double opt-in feature helps you reach the interested audience.

It helps you collect leads by creating stunning emails and newsletters and manage them with a single click.

Key Features:

 GDPR ready
 Compatible with all SMTP plugins
 Unlimited email templates
 Integration with Ice gram and Rainmaker
 Automate notifications and sequences
SMTP-Ready (with free add-on)


The basic plugin is free. The premium plans start at $9 per month with a lot more advanced features.


Optinmonster is a known name for its outstanding services. It lets you create conversion-optimized opt-in forms to help you grow your email lists.

It comes with the intelligent feature of showing the right pop-up to the right user at the right time. It is SEO and speed optimized and is fully responsive.

With the drag and drop pop-up maker, you can customize the look and even add dynamic elements to your pop-ups that change based on the user’s behaviour.

Key Features:

 Pre-built opt-in forms
 Integrates well with popular email marketing services
 Drag and drop builder
 Compatible with major e-commerce platforms
 Onsite re-targeting
 Campaign triggers


The basic plugin is free, and the pro plans start at $9 per month.


MC4WP: Mailchimp for WordPress is one of the most popular email marketing service providers. It is a trusted and streamlined platform that makes email design super easy.

For effective performance, this plugin works as a bridge between WordPress and your MailChimp account. There are a lot of add-ons available for better and advanced functionality. You can enjoy peace of mind by efficiently scaling your email requirements as the site grows.

It is a widely used plugin for establishing contact with visitors and convert them into paying customers.

Key Features:

 Grow subscribers list
 User-friendly and mobile-optimized
 Translation ready
 Seamless integration with popular form builders
 Developer-friendly
 Unlimited subscription forms


The free version offers up to 2000 subscribers, and the premium plans start at $59 per year..


Sendinblue Subscribe Form and WP SMTPis the official all-in-one WordPress marketing plugin for the Sendinblue email marketing service. It includes many features to simplify the process of building and managing an email list.

The real-time reports dashboard gives you insights into performance and deliverability. It is a complete solution for email marketing that helps you grow and segment your target audience with no limits.

The wp_mail() function uses Sendinblue’s SMTP for enhanced deliverability and tracking of emails.

Key Features:

 Responsive, drag and drop email design tools
 Library of mobile-friendly email design templates
 Powerful analytics feature
 Marketing automation
 Advanced segmentation


The free plugin lets you send up to 300 emails per day. The premium plans start at $25 for up to 10,000 emails per month.


Wrapping Up

Among dozens of email marketing plugins, choosing the right one is essential for your business.

The free plugins will give your business the boost it needs, but the more features you have on hand, the better your email campaign and results will be! It can help accelerate your sales and boost your email campaigns.

Did you enjoy this blog? Which is your favourite email marketing tool that helped you streamline your business? Let us know in the comments.

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