Businesses use marketing strategies to promote products and services they offer. These strategies help them collaborate with their audiences effectively.
In the digital era, where internet users are increasing every day, you cannot deny the significance of digital marketing. It helps you reach large audiences and is cost-effective than other traditional marketing methods.
Among the most common digital marketing tactics, email marketing is the most effectiveand affordable strategy.
Emails have genuinely stood the test of digital time. It has been one of the oldest marketing strategies for businesses and will likely continue as the preferred medium of communication among professionals.
Email marketing is vital for any business to thrive and survive. It allows you to build relationships and connect with your customers on a personal level. You can stay in touch with your users, prospective leads and past customers to keep them invested and engaged.
According to a Content Marketing research report, almost 85% of professional marketers use email marketing as a proven technique for generating leads and nurturing their audience.
A well-defined and segmented email list is the heart of any email marketing activity. However, building your email list manually can be time-consuming and labour-intensive.
This is where email marketing tools come in!
They make the task simpler by automating your emails and let you have complete control over them. With their handy interface, you can create new emails and edit or save the content to design emails at your pace.
WordPress has several email marketing plugins which can simplify your work in a matter of minutes. Depending on your needs, you can select any of the plugins.
We have combined here the list of eight best email marketing toolsthat can help accelerate the growth of your subscribers and scale your business.
The first on our list is Creative Mail, an all-in-one solution for WordPress and WooCommerce. It simplifies email marketing campaigns and event promotion.
This plugin is perfect for newsletters and announcements, event promotion, providing updates and more. You can create fantastic email campaigns right from your WordPress dashboard. With the marketing campaign map-view, you can see who is opening your emails and on what devices.
Advanced multi-step automation
Simplified Opt-Out Management
Blog Post Content Syndication
AI created templates
Amazing stock images
The basic plugin is free. The premium packages start at $5 for a month.
Hubspot is one of the most influential and easy to use multi-purpose plugins that enables you to grow your business through its email marketing.Its drag and drop email builder has over 20+ pre-designed templates to help you get started. You can create beautiful, professional-looking emails to attract and engage your audience.
The plugin has free CRM integration, sales and services tools and is ideal for anyone who wants to streamline their business. The built-in marketing analytics makes it easy to understand which marketing actions are driving more sales.
Seamless integrations with over 400 tools
Live chat and chatbots
Forms and pop-ups builder
Optimize email campaigns with A/B testing and analytics
The plugin is free for up to 2000 emails per month with upgraded solutions starting at $50.
Mailpoet is an all-in-one solution for newsletters and email marketing. You can create custom opt-in forms and pop-ups and send automated emails using an intuitive drag and drop builder.
You can design beautiful emails from scratch or use responsive templates. It offers many WooCommerce features to help run your e-commerce store like a pro by sending product recommendation emails and more.
You can send unlimited emails to up to 1000 subscribers. With the upgraded advanced features, you can take your marketing campaigns to the next level.
Analytics to view open and click rates
Set up multiple subscribers list
Send automated welcome emails
WooCommerce email customizer
Create and add a newsletter subscription form
The basic plugin is free. The pro plan starts at $13 per month for premium features and scales up with the subscribers count.
Email subscribers and newsletter is a full-featured plugin that provides everything you need to create and manage a list without third-party integration.
It is an excellent option and offers a decent amount of automation potential. You get alerts about the new subscribers, and the double opt-in feature helps you reach the interested audience.
It helps you collect leads by creating stunning emails and newsletters and manage them with a single click.
The basic plugin is free. The premium plans start at $9 per month with a lot more advanced features.
Optinmonster is a known name for its outstanding services. It lets you create conversion-optimized opt-in forms to help you grow your email lists.
It comes with the intelligent feature of showing the right pop-up to the right user at the right time. It is SEO and speed optimized and is fully responsive.
With the drag and drop pop-up maker, you can customize the look and even add dynamic elements to your pop-ups that change based on the user’s behaviour.
Pre-built opt-in forms
Integrates well with popular email marketing services
Drag and drop builder
Compatible with major e-commerce platforms
The basic plugin is free, and the pro plans start at $9 per month.
MC4WP: Mailchimp for WordPress is one of the most popular email marketing service providers. It is a trusted and streamlined platform that makes email design super easy.
For effective performance, this plugin works as a bridge between WordPress and your MailChimp account. There are a lot of add-ons available for better and advanced functionality. You can enjoy peace of mind by efficiently scaling your email requirements as the site grows.
It is a widely used plugin for establishing contact with visitors and convert them into paying customers.
Grow subscribers list
User-friendly and mobile-optimized
Seamless integration with popular form builders
Unlimited subscription forms
The free version offers up to 2000 subscribers, and the premium plans start at $59 per year..
Sendinblue Subscribe Form and WP SMTPis the official all-in-one WordPress marketing plugin for the Sendinblue email marketing service. It includes many features to simplify the process of building and managing an email list.
The real-time reports dashboard gives you insights into performance and deliverability. It is a complete solution for email marketing that helps you grow and segment your target audience with no limits.
The wp_mail() function uses Sendinblue’s SMTP for enhanced deliverability and tracking of emails.
Responsive, drag and drop email design tools
Library of mobile-friendly email design templates
Powerful analytics feature
The free plugin lets you send up to 300 emails per day. The premium plans start at $25 for up to 10,000 emails per month.
Among dozens of email marketing plugins, choosing the right one is essential for your business.
The free plugins will give your business the boost it needs, but the more features you have on hand, the better your email campaign and results will be! It can help accelerate your sales and boost your email campaigns.
Did you enjoy this blog? Which is your favourite email marketing tool that helped you streamline your business? Let us know in the comments.