Businesses use marketing strategies to promote the products and services they offer. These often help them collaborate with their audiences much more effectively.
In the digital era, where the number of internet users is on the increase every day, you cannot deny the significance of digital marketing. Indeed, digital marketing methods help businesses to reach even more substantial audiences. What’s more, they also offer a highly cost-effective solution compared to many other traditional marketing methods.
As one of the most common digital marketing tactics, email marketing is often considered the most effective and affordable strategy. However, to get the most from email marketing, it’s integral to have the right strategies in place to make this complex marketing solution work for you.
WHY IS EMAIL MARKETING IMPORTANT?
Emails have stood the test of digital time. Indeed, not only were they one of the earliest forms of digital communication, but they’ve lasted to this day as a vital component of online use. What’s more, they have also been one of the oldest marketing strategies for businesses and will likely continue as a preferred medium of communication among professionals.
Email marketing is vital for many businesses to thrive and survive. It allows you to build relationships and connect with your customers on a more personal level. In turn, this allows the brand to stay in touch with its users, prospective leads, and past customers to keep them invested and engaged.
According to a Content Marketing research report, almost 85% of professional marketers use email marketing as a proven technique for generating leads and nurturing their audience.
A well-defined and segmented email list is at the heart of any email marketing activity. However, building your email list manually can be time-consuming and labor-intensive.
Luckily, this is where email marketing tools come in!
Email marketing tools help simplify the task by automating your emails while still allowing you complete control over them. With their handy interface, you can create new emails and edit or save the content based on your requirements, helping you to design emails at your own pace
EMAIL MARKETING TOOLS IN WORDPRESS
Creative Mail – Easier WordPress & WooCommerce
The first tool on our list is Creative Mail, an all-in-one solution for WordPress and WooCommerce. It’s most effective for simplifying email marketing campaigns and event promotion
This plugin is perfect for newsletters and announcements, event promotion, providing updates, and more. Users can create fantastic email campaigns directly from their WordPress dashboard. With the marketing campaign map-view, users can also see who is opening your emails and on what devices they view the emails from.
Key Features:
Advanced multi-step automation
Simplified opt-out management
Blog post content syndication
AI created templates
Amazing stock images
Pricing:
The basic plugin is free. Meanwhile premium packages start at $5 for a month.
Hubspot
Hubspot is one of the most influential and easy-to-use multi-purpose plugins, enabling you to grow your business through email marketing. Its drag and drop email building interface offers over 20+ pre-designed templates to help you get started. As such, it’s easier than ever to can create beautiful, professional-looking emails to attract and engage your audience.
is one of the most influential and easy-to-use multi-purpose plugins, enabling you to grow your business through email marketing. Its drag and drop email building interface offers over 20+ pre-designed templates to help you get started. As such, it’s easier than ever to can create beautiful, professional-looking emails to attract and engage your audience.
Key Features:
Seamless integrations with over 400 tools
Live chat and chatbots
Fully responsive
Forms and pop-ups builder
Optimize email campaigns with A/B testing and analytics
Pricing:
The plugin is free for up to 2000 emails per month with upgraded solutions starting at $50.
MailPoet
Mailpoet is an all-in-one solution for newsletters and email marketing. You can create custom opt-in forms and pop-ups and send automated emails using the platform’s intuitive drag and drop builder.
Using Mailpoet, it’s effortless to design beautiful emails from scratch, or you can use their responsive templates if you’re not sure where to begin. In addition, it also offers many WooCommerce features to help run your e-commerce store like a pro by sending product recommendation emails and more.
You can send unlimited emails to up to 1000 subscribers. Or, take your marketing campaigns to the next level with the tool’s unique, advanced features.
Key Features:
- Easy configuration
- Translation ready
- Analytics to view open and click rates
- Set up multiple subscribers list
- Send automated welcome emails
- WooCommerce email customizer
- Create and add a newsletter subscription form
Pricing:
The basic plugin is free. The pro plan starts at $13 per month for premium features and scales up based on the number of subscribers
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Newsletter
Key Features:
- Easy configuration
- WooCommerce compatible
- Customizable subscription widget, page, or custom form
- Responsive and mobile-friendly
- Integration with the WordPress User Registration.
- SMTP-Ready (with the free add-on)
Pricing:
In addition to the free version, the premium packages start at $69 for more advanced functionalities.
Email Subscribers and Newsletter
Email subscribers and newsletter is a unique plugin that provides everything you need to create and manage a subscriber list without third-party integration.
It’s an excellent option for those wanting an all-in-one solution, and it offers a reasonable amount of automation potential overall. Website owners receive alerts regarding new subscribers, and the double opt-in feature helps you reach your intended audience.
This unique tool is especially helpful for collecting leads by creating stunning emails and newsletters and managing them with a single click.
Key Features:
- GDPR ready
- Compatible with all SMTP plugins
- Unlimited email templates
- Integration with Ice Gram and Rainmaker
- Automate notifications and sequences
- SMTP-Ready (with the free add-on)
Pricing:
The basic plugin is free. Meanwhile, premium plans start at $9 per month with a lot more advanced features.
Marketing Toolkit by OptinMonster
Optinmonster is a well-known name for its outstanding services. It allows you to create conversion-optimized opt-in forms to help grow your email subscribers lists.
The tool comes with an incredibly handy feature in that it displays the most effective pop-up to the right user at the right time. It is also SEO and speed optimized and is fully responsive.
With the drag and drop pop-up maker, you can customize the look and even add dynamic elements to your pop-ups that change based on the user’s unique behaviors for a more personalized experience.
Key Features:
- Pre-built opt-in forms
- Integrates well with popular email marketing services
- Drag and drop builder
- Compatible with all major e-commerce platforms
- Onsite re-targeting
- Campaign triggers
MC4WP: MailChimp for WordPress
MC4WP: Mailchimp for WordPress is one of the most popular email marketing service providers. It is a trusted and streamlined platform that makes email design almost effortless.
For the most effective performance, this plugin works best as a bridge between WordPress and your MailChimp account. There are numerous add-ons available for better and more advanced functionality. What’s more, you can enjoy peace of mind by efficiently scaling your email requirements as the site grows.
It is a widely used plugin for establishing contact with visitors and converting them into paying customers.
Key Features:
- Grow subscribers list
- User-friendly and mobile-optimized
- Translation ready
- Seamless integration with popular form builders
- Developer-friendly
- Unlimited subscription forms
Pricing:
The free version offers up to 2000 subscribers, while premium plans start at $59 per year.
Newsletter, SMTP, Email Marketing, and Subscribe Forms by Sendinblue
Sendinblue Subscribe Form and WP SMTP is the official all-in-one WordPress marketing plugin for the Sendinblue email marketing service. The tool includes many valuable features to simplify building and managing an email list, as we’ve outlined below.
The real-time reports dashboard gives thorough and clear insights into performance and deliverability. It is a complete solution for email marketing that helps you grow and segment your target audience with no limits.
The wp_mail() function uses Sendinblue’s SMTP to enhance deliverability and email tracking.
Key Features:
- Responsive, drag and drop email design tools
- Library of mobile-friendly email design templates
- Powerful analytics feature
- Marketing automation
- Advanced segmentation
Pricing:
The free plugin lets you send up to 300 emails per day. Meanwhile, the premium plans start at $25 for up to 10,000 emails per month, at any time that best suits your needs.
