It is a known fact that “health” is vital for everything. Be it humans or machines; they all need a regular health checksto function properly.
The same goes for WordPress websites. Being the most popular open-source CMS, it comes with frequent updates for improved performance. You need to have a proper maintenance plan to ensure that your website performs at its best with the latest updates.
Your website is an essential part of your business as it represents your brand on a digital scale. If it is outdated with poor performance, it may hurt your business in the long run.
Optimising your websiterequires regular updates, maintenance and over-seeing. It refers to consistently checking your website for broken links, outdated information and other relevant activities.
Maintaining a website is time-consuming, but when you commit to adding it to your routine, you bring in more sales with solid search rankings and a secure environment for the best customer experience!
An unhealthy website is often more akin to a building that looks well-built and beautiful but has a cracking foundation and rotting support. Not to worry, though! Unlike those buildings, it is still possible to save your website and restore its health.
From years of experience, here are our top 8 tips for keeping your WordPress website in good health:
As they say, Content is King, and so is the mark of a healthy website. A static website with little to no updates to its content is hurting itself based on users and SEO.
Users are less likely to trust a site that doesn’t seem to have any recent work to show and thus are less likely to visit it altogether, whereas search engines, once they identify a site as “static,” shove its rank way, way, down.
To avoid all this and make sure you have a healthy site, you need to add some form of content that you can update on a regular or semi-regular basis.
Whether it be a blog, reviews of different products, videos etc ; regardless of the medium, fresh content must be made and posted if you wish to maintain a healthy site.
A healthy site is responsive to its audience, follows the trends and turns its market away from losing traffic and staying in the limelight. This means that if you want to keep your site healthy, you need to update it to fit the whims of the market.
If there is a specific event that most of the site’s target audience is taking part in, the site should adapt as such too! A great example of this is the changes in themes and presentations; UK-based e-stores go through during Valentine’s Day or Christmas.
They emulate these events’ colour schemes and symbolism to keep a healthy traffic flow and not be shunned for deciding not to participate in the festivities.
The speed can make or break the site. The longer it takes to load, the more are the chances to lose your potential customers.
Even a one-second difference can have a significant impact on performance. According to research, 40% of visitors will leave if your load speed takes longer than 3 seconds, with 47% expecting a 2 second loading time.
Pages with rich text and graphics take ages to download, so keeping file sizes to a minimum will contribute to lowering your load time. The higher the speed is, the better it gives the result.
An unsecured site can not be considered healthy and protected against potential hackers and scammers.
There are multiple ways to protect against spammers and their bots, but your best friends in this regard are anti-spam tools; Honeypot, ReCaptcha and hCaptcha.
ReCaptcha and HCaptcha does this by subjecting these bots to tasks they can not do, whereas Honeypot traps them and identifies them as non-human with a hidden field in your forms. You can even pair both of them up and have double the amount of protection against spammers!
Your most prominent tool in the fight against hackers, as well as your biggest asset, is your password. Try to update your passwords for your site every few months and then save them in offline storage spaces. By doing this, even if hackers did manage to get their hands on the password, they’d be kicked out the second it was changed.
Remember that a safe website is a healthy website!
It is vital to keep the CMS and plugins on the website up-to-date. These updates keep websites functioning correctly. Outdated software can have multiple effects, including slowing down your site or stopping a user from doing a specific activity! Both of which could lead to the “Bounce rate” on your site growing more extensive and reducing incoming traffic.
To avoid this, make sure to give all your plugins a once-over, see that they’re not slowing down the site or breaking a feature!
People use their phones to do tasks and browse the web more than their personal computers nowadays. Any healthy website needs to up its accessibility by making its pages mobile-friendly.
In fact, according to Statista, “Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8% of global website traffic.”
If your site is not yet mobile-responsive, you need to fix that ASAP. If users find it inconvenient to visit your website, many of them will move on to another site, into the arms of the competition. And while that’s bad, what’s worse is what happens when search engines find this out. If Google deems your website inconvenient for mobile users, it will drop down its rank.
A site that isn’t optimised for mobile users isn’t just unhealthy in this day and age. It’s doomed to fail.
It’s impossible to know what’s going to happen in the future, and that’s why you must plan for disastrous possibilities. Cyber-attacks and hackers could destroy your site, and a natural disaster could damage your physical servers. Even human error at the wrong time and place could lead to losing your website and consequently all its data.
A healthy site has been backed up, with its data copied and saved in a separate location. If your site isn’t backed up, then all you’re doing is waiting for disaster to strike and rob you of all your work so far.
You should back up your site’s data at least bi-monthly; that way, the most you will ever lose is about two weeks’ worth of data.
Some organisations even set up emergency backup routines for their sites so that their team is always ready to save and deploy data in case of emergencies. While you don’t need to go that far, at least make sure you’re not gambling on losing a month’s worth of data altogether.
Your website’s health entirely depends on how closely and how well you look after it. As long as you’re careful and make sure you’re covering all the bases, your site will be perfectly okay!
Your website can be just as professional as the rest of your business by choosing a website maintenance service. This way, you can leave a better impression on your visitors and spend more time focusing on growing your business than fixing technical issues and mistakes.
Did we miss something more substantial? Let us know in the comments section.