Whether you are an entrepreneur, run a business online or have a blog, having a contact form on your website is one of the best ways to interact with your users.You might wonder why using a contact form on your website is better than using an email address? To answer your question, we have compiled a list of reasons why using a contact form is a better choice. But first things first, let us start with the basics.
Contact forms are short, web-based forms, usually with fields asking for general information. They provide a way to receive messages from your visitors without revealing your email addresses. It helps you get feedback from customers and help connect you with your users in a hassle-free manner directly through your website. A simple contact form with no irrelevant fields can help make your website user-friendly. It also provides users with a sense of trust.
A contact form is an essential element of any website. It adds professionalism and enhances your website’s usability. If used strategically, it helps you get leads that turn into conversions. Below is the list of seven reasons why contact forms are essential and why adding them to your website can be the best choice.
You cannot avoid spam 100%, but the least you can do is limit them. One way to limit spam is to avoid posting your email and phone number directly on your web page.Most spammers use bots that crawl through the net, searching for exposed email addresses to add to their mailing lists. Web pages that do not use forms and instead post their contact information are easy prey for them.Contact forms add an extra layer of security, keeping spammers away from your information, especially if you add a ReCAPTCHA to your contact form. It allows only legitimate users to message you and keep the spambots away at a distance.
The best part about having a contact form is, you won’t even have to reply! You can set autonomous replies for the frequently asked questions, such as those asking about prices or locations for the business.Not only that, but you can also send messages to the users confirming that you received their queries and will get back to them soon.This gesture will have them trust your website more and increase customer loyalty. It will keep them invested, urging them to reach out to you more.
No matter who you are, where you work and what you do, you cannot always be available. There will be days when it won’t be possible for you to reply to the users. This delay may cause you a loss of your potential customers.By adding a contact form on your website, you provide your users with a way to interact with you any time they want. It gives them a sense of assurance and makes your business more reachable.On the bright side, the forms help put those queries aside to get back to them once you have more time on your hands.
Adding a contact form makes it easy for new customers to get in touch with you, creating more opportunities. This form can be the most potent source of leads for you.The email addresses it gathers are from users interested in your work. These are the leads you should send offers and discounts to generate more sales. They help you analyze your target audience with whom you can share updates about your products and services.The key here is to keep the form short and straightforward, so you can get the maximum conversions by only collecting the relevant information.
Sorting out contact form queries can be a tedious task, especially if you run a big organization providing different services.It is therefore productive to get only those email notifications that you need. You can achieve this by adding a small menu in your contact forms asking the user directly to which specialist they wish to pose their query.It removes the hassle of deciding whose area of expertise each query is, and the question will find its way directly to the appropriate person. It cuts out the middleman and makes your responses faster, higher in quality.
Email is the most powerful way to reach your audience. Whether you are running an online business or having a local restaurant, an email list is crucial to getting more sales.You will be wondering how a contact form is connected to sales? Let us explain.Whenever someone fills in the contact form, it’s an opportunity for you to gather information and add them to your email list. A simple “Subscribe to our email newsletter” checkbox in your online form can add contacts to your email list without being intrusive.An organized email list gives you a clear idea about the market you wish to sell your product or service.But remember, do not forget to take consent on form submission. Using emails or any other personal information without the user’s consent is against the GDPR law.
Besides the fear of spam and security risks, using your contact information instead of a form raises complications for a user.To get in touch using the contact information provided, the user will have to navigate off the page. That’s when the clock starts, and there is a much higher chance that they end up leaving.Not only do you risk losing that user, but they may also navigate to another website that does answer the questions they have. You may end up pushing them right into the waiting arms of your competitor.
Contact forms are infinitely helpful. They not only add an extra layer of security but even streamline your responses and customer support. They dig up trustworthy leads and keep users interested in your site and your business.
If you need any more convincing, here is a web page showing the number of interactions web pages with contact forms tend to get. It will help you make a wise decision!
We hope this article helped answer queries you may have had about contact forms. How has the contact form helped your business? Let us know in the comment section.