Do you own a WordPress site? Then you absolutely need to read today’s guide! Indeed, WordPress sites are known for their flexibility in customization. Plugins and themes have allowed owners of WordPress sites to build websites with any functionalities they want. This includes marketing functionality. However, not all plugins are built with the same intention in mind when it comes to email marketing. And, just as in any other field, email marketing requires you to first study the basics before you can jump into advanced methods.
Email marketing is a powerful tool for driving traffic, generating leads, and keeping your site updated. However, it’s easy to fall into the spam trap and forget about creating personalized email campaigns for your subscribers and visitors. That’s why we’ve put together a comprehensive email marketing roadmap for WordPress site owners that includes examples of every kind of email campaign you could use, along with the benefits of each. In addition, our email marketing strategy guide contains step-by-step instructions on how to set up an effective campaign, along with resources for extra help if you need it.
Of course, an effective contact form is an essential element of any website. It adds professionalism and enhances your website’s usability. Moreover, if used strategically, a contact form can help you get leads that convert rapidly into conversions. With this in mind, below, we have presented a list of seven key reasons why contact forms are essential and why adding them to your website could be the ideal choice for your needs.
Step1
Before you can start writing email marketing strategies, you need to define your objectives. What are your main goals? Are they short-term or long-term? What are your benefits and costs? What are the outcomes you expect to see, and when do you expect to begin seeing these? In addition to defining your objectives, it’s also helpful to identify the method you’ll use to achieve them. For example, suppose you expect your primary goal to be improving your lead-generating capacity. If that’s the case, you’ll want to work out whether you’ll reach out to people directly or use another method to get your content out there.
Part one – determine your brand’s tone of voice by analyzing social media and blogging activity. Indeed, your tone of voice is critical, especially when it comes to your email marketing. If it’s all the same (just like if all your posts were the same), then it may be difficult for people to remember what sort of tone you use and what sets you apart.
Part two – determine how often you should be communicating, especially if you’re both online all the time. Often, people will get a ton of traffic from search engines if they keep sending emails, but it may hurt their organic search presence if they send too often (i.e., make some noise).
Step2
The best part about having a contact form is that you won’t even have to reply! You can create autonomous replies for frequently asked questions, such as those asking about prices or locations for the business. Not only that, but you can also send messages to users confirming that you received their queries and that you will get back to them soon. This seemingly simple gesture can help them trust your website more and increase customer loyalty. It will keep them invested, urging them to reach out to you.
Email marketing is one of the most powerful tools you can use as part of your SEO (Search Engine Optimization) goals to create awareness about your site and encourage prospects to take action. There are three components to effective email marketing: the content you send out, how you send it out, and the platforms you use to distribute it. Gmail has an excellent tool for analyzing your email marketing campaigns and determining how it’s performing. Content created with the right mix of urgency, realism, and impact can drive a large number of responses from a shortlist of potential customers.
If you are an experienced blogger, you may already know that it is very important to gain subscribers for your blog. An elegant way to do this is by sending out email marketing messages. Dozens of surveys have shown that the top reason people subscribe to email marketing is for the content it contains. Therefore, the more content you produce, the more likely people are to subscribe and the higher the chances that you’ll succeed in bringing in new traffic to your blog.
Step3
A headline is the first thing that readers see in an email. It’s also usually the first thing a reader sees on a new page when they arrive at your site.
As such, the description box often contains key information about the content that the subscriber wants to read more about. Form fields allow you to provide information to the form or site owner (who might be using an online form service).
At the end of an email, the submit button is also an excellent way to tell subscribers that the contact form has accepted their submission. If you use email marketing for your blog and don’t give your subscribers easy ways to submit responses, they may lose interest. In turn, this could lead them to find someone who will provide something more understandable and easy to follow instead.
OptInMonster is a free WordPress plugin that provides a solution to the challenge of getting more subscribers to your blog. What does that mean? It means creating a lead generation page that visually includes all the vital information for prospective subscribers. This leads to increased traffic, more time in front of readers, and, ultimately, more sales! So, if you have been looking for an easy way to get more subscribers to your blog and don’t want to spend countless hours writing emails every time someone clicks on your link, OptInMonster might be perfect for you!
GetResponse is a powerful AdWords, Facebook, and Google AdWords integration plugin for WordPress that can help you gain better visibility in the search results. It improves conversion rates on your website by showing you the top website content in your industry category, along with direct links to their pages. Additionally, Get Response allows you to create campaigns that are tailored to your needs. By combining manual and automated workflows, you can create much more cost-effective ad spending strategies while ensuring that your campaigns are handled correctly both from a performance and cost perspective.
Step4
Creating an email sequence for your WordPress site can be done in several ways. You can create a sequence by adding the relevant sequence codes in your wp-admin area before you hit publish. You can also use them in the fields on the page itself after pressing publish. Or, you can add them after the fact using an external tool such as FollowerWonk, which allows you to sequence multiple emails for a particular post. When composing an email, sequences can also be created by checking the box next to the relevant fields.
The biggest issue with a sequence is that there’s no clear visual indicator to say something has occurred. Nevertheless, sequencing can be helpful when creating a noticeable update for your site, and you should hence consider carefully how to select an appropriate sequence for your requirements.
Step5
If you have planned to launch an email campaign to collect feedback on your WordPress site, here are some things to keep in mind. First, the most common mistake that new bloggers make is assuming they need to get 10,000 email subscribers to make a successful campaign. The reality is that most email marketing fails if the campaign efforts are not centered around nurturing the right subscribers. The other mistake newbies often make is assuming email addresses are worth chasing down and acquiring; unfortunately, many of these may be unattainable and so could represent a waste of time.
Email marketing is the #1 digital marketing channel online. Google tells us that email accounts carry more credibility than any other digital channel, including even search engines and social networks. This is because email delivers relevant and valuable information to your subscribers at all times, even if they signed up to your platform weeks or months ago.
In fact, a recent study showed that email accounts retain users for 48% longer than web pages that have been made visible by Google and other such search engines. In other words, if you want more email subscribers for your business, make sure you are using email marketing strategies!
